What Maryland Consumers Need to Know About False Advertising Laws

Maryland consumers have certain rights when it comes to false advertising, ensuring that they are protected from misleading marketing practices. Understanding these laws can help consumers make informed decisions and advocate for their rights in the marketplace.

False advertising occurs when a business promotes products or services with false or misleading statements. This can include exaggerating the benefits of a product, failing to disclose important information, or making false claims about the price or quality of an item. In Maryland, both state and federal laws govern false advertising practices, offering protection for consumers.

In Maryland, the primary law governing false advertising is the Maryland Consumer Protection Act (CPA). This law prohibits unfair or deceptive trade practices, and false advertising falls squarely within its purview. Under the CPA, consumers can take legal action against companies that engage in misleading advertising. This means that if a consumer believes they’ve been misled by a business, they have the right to file a complaint with the Maryland Attorney General’s Office or pursue a lawsuit against the offending company.

Another critical federal law that relates to false advertising is the Federal Trade Commission (FTC) Act. The FTC enforces regulations to protect consumers from deceptive advertising practices. This includes scrutinizing marketing materials and advertising campaigns to ensure that they are truthful and not misleading. Businesses that violate these regulations can face substantial penalties, reinforcing the importance of maintaining honest advertising practices.

Consumers should be particularly vigilant about advertisements that seem too good to be true. For example, a product advertised with “guaranteed results” or “miraculous benefits” should be approached with caution. It’s crucial for consumers to conduct research, read reviews, and consult multiple sources before making a purchase based on advertising claims.

If you encounter false advertising, it is essential to document the misleading statements. Take screenshots, save emails, and gather any promotional materials that showcase the false claims. This documentation will be invaluable if you decide to file a complaint or take further action against the company.

In addition to state and federal protections, consumers in Maryland also have the right to utilize class-action lawsuits against companies that engage in false advertising. If a group of consumers has been misled by the same advertisement, they can band together to seek justice and potential compensation. This collective approach can be particularly effective in holding companies accountable.

In conclusion, Maryland consumers need to be informed about their rights regarding false advertising. By understanding the laws that protect them, such as the Maryland Consumer Protection Act and the Federal Trade Commission Act, consumers can be more proactive in advocating for themselves. Always remember to do your research, document false claims, and consider seeking legal advice if you encounter misleading advertising practices.